VRMA
    International 2023Join Now

    2023 Concurrent Breakout Sessions

    Concurrent breakout sessions are specialized sessions led by your peers that focus on specific topics in one of our conference tracks. Click on the icons to learn more, and use the drop down below to browse sessions by track!

    Advocacy: The advocacy track focuses on protecting vacation homes and the vacation rental industry.

    Business Strategy: The business strategy track focuses on equipping participants with the decision making skills, proven strategies, and knowledge of industry trends needed to help them develop achieve their vacation rental business's short and long-term objectives.

    Data and Revenue Management: The data and revenue management track focuses on building revenue management strategies, understanding the ways to use your data and much more.

    Finance and Legal Operations: The finance and legal operations track help participants learn best practices to manage their organization's financial and legal responsibilities. They will help participants to stay current on important terms and regulations that are specific to the vacation rental industry.

    Guest Relations: Guest relations sessions provide participants with recommendations and new ideas for how to streamline guest management processes and provide excellent customer service to vacation rental guests.

    Human Resources: Sessions in this track help participants learn how to successfully hire, manage, train, and engage employees or potential employees to fit their businesses needs and culture.

    Marketing/Sales: The marketing track dives deep into various channels, new tools and innovative strategies being used to market vacation rental properties to guests and owners as well.

    Owner Relations: The owner relations track owner management related to sales growth, understand the owner acquisition process and much more.

    Property Services/VRHP: Sessions in this track provide a detailed look at standard housekeeping management, training and safety practices needed to maintain an effective housekeeping program that provides a safe and secure environment for both employees and rental guests.

    Technology: Technology track sessions provide participants insights on the newest digital solutions in the industry to help gain a competitive edge.

     

    Advocacy


    Business Strategy


    Data and Revenue Management


    Finance and Legal Operations


    Guest Relations

     
     

    Human Resources


    Marketing/Sales


    Owner Relations


    Property Services/VRHP


    Technology

     

     

     

    Sunday, October 22

    Monday, October 23

    Breakfast & Learn: 2024 Economic Outlook & Data-Driven Strategies for Success with AirDNA
    Track: Sponsored Education
    Monday, Oct 23rd (7:15 AM - 7:45 AM)
    Breakfast & Learn: Don't Be Left Behind: PriceLabs' New Hyperlocal Dynamic Pricing Model Is Redefining Revenue Rules
    Track: Sponsored Education
    Monday, Oct 23rd (7:15 AM - 7:45 AM)
    Opening General Session: The Future of Vacation Rentals
    Track: General Session
    Monday, Oct 23rd (8:00 AM - 9:30 AM)
    Balancing Growth, M&A and Profitability in a Time of Economic Headwinds
    Track: Executive-Level
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    Cracking the Code on Interdepartmental Communication
    Track: Human Resources
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    Essential Skills to be an Effective Advocate
    Track: Advocacy
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    Fix My Listing: Expert Critiques to Boost Your Bookings
    Track: Business Strategy
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    How to Build Sales Acumen into Your Owner Acquisition Team
    Track: Owner Relations
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    How To Measure Search Traffic & Convert Into Direct Bookings
    Track: Marketing/Sales
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    Inspire Innovation by Securing Your Foundations
    Track: Business Strategy
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    Key Tactics Property Managers Need to Know to Manage Their Revenue
    Track: Data and Revenue Management
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    OTA Wars: Guests, Property Managers, and Our Battles for Bookings
    Track: Technology
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    VRHP Roundtables
    Track: Property Services
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    Workplace Culture is a Team Effort
    Track: Human Resources
    Monday, Oct 23rd (9:45 AM - 10:45 AM)
    Buyer, Seller, Broker
    Track: Business Strategy
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    Coordinating Revenue, Distribution and Marketing in a Competitive Economy
    Track: Data and Revenue Management
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    How To Be An Owner Magnet
    Track: Owner Relations
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    Humanization of Guest Recovery
    Track: Guest Relations
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    Mastering the Close: From LOI to Integration, Everything STR Businesses Need to Know to Seal the Deal in Today’s Market
    Track: Business Strategy
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    Over Communicate & Over Perform
    Track: Guest Relations
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    Show Me the Data on Advocacy
    Track: Executive-Level
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    The Vacation Home Annual Maintenance Program - How to make it effective and earn with it
    Track: Property Services
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    VRMs Going on Offense with AI Today
    Track: Marketing/Sales
    Monday, Oct 23rd (11:00 AM - 12:00 PM)
    Lunch & Learn: Fireside Chat: Revenue Management as a Discipline
    Track: Sponsored Education
    Monday, Oct 23rd (12:15 PM - 1:00 PM)
    Hub Session: VRMA Advocacy 101
    Track: Sponsored Education
    Monday, Oct 23rd (12:30 PM - 1:00 PM)
    Hub Session: Perils in Paradise: Equipping STRs for Disasters, Mishaps, and Uninvited Surprises
    Track: Sponsored Education
    Monday, Oct 23rd (1:00 PM - 1:30 PM)
    Hub Session: Optimizing Pricing Strategy for 2024: What Our Historical Data Tells Us About Future Performance.
    Track: Sponsored Education
    Monday, Oct 23rd (2:00 PM - 2:30 PM)
    Advocacy: the Myths Vs. The Facts
    Track: Advocacy
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    All Things Operations
    Track: Property Services
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Building Trust and Credibility: Strategies for Establishing a Strong Reputation and Fostering Trust Among Guests and Property Owners
    Track: Business Strategy
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Data-Driven Ops: Unlock Intelligent Back-of-House Operations for Enhanced Efficiency and Smarter Decision-Making
    Track: Data and Revenue Management
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Gaining a Global Perspective
    Track: Executive-Level
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Getting Out of the Box with Business Metrics
    Track: Property Services
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    HR 101: Employment Basics
    Track: Human Resources
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Navigating the Fragmented Technology in Hospitality
    Track: Technology
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Property Managers Roundtable - CEO's, Owners, and other C-Suite Executives
    Track: Business Strategy
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    The Ultimate Social Media Blueprint: Brand Building, Content Creation & Influencer Marketing
    Track: Marketing/Sales
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Unlocking Success: Strategies for Effective Owner Acquisition in the Vacation Rental Property Industry
    Track: Owner Relations
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Vacation Rental Secrets: The Short-Term Rental Industry’s Top Experts Disclose Their Biggest Mistakes and Share Their Hard-earned Wisdom
    Track: Business Strategy
    Monday, Oct 23rd (2:30 PM - 3:45 PM)
    Hub Session: Getting started with Booking.com
    Track: Sponsored Education
    Monday, Oct 23rd (3:30 PM - 4:00 PM)
    Hub Session: The Owner: Expectations, Challenges & Opportunities
    Track: Sponsored Education
    Monday, Oct 23rd (4:00 PM - 4:30 PM)
    Hub Session: How Professional Outdoor Lighting Can Make Your Property Stand Out
    Track: Sponsored Education
    Monday, Oct 23rd (4:30 PM - 5:00 PM)

    Tuesday, October 24

    Breakfast & Learn: Mergers and Acquisitions: Multiples, Structures, and Buyer Demographics
    Track: Sponsored Education
    Tuesday, Oct 24th (7:15 AM - 7:45 AM)
    Breakfast & Learn: Parties, Pets, and Stupidity - Protecting Your Homes from Whatever Your Guests Dish Out
    Track: Sponsored Education
    Tuesday, Oct 24th (7:15 AM - 7:45 AM)
    General Session: Embed Innovation Into Everyone's DNA™
    Track: General Session
    Tuesday, Oct 24th (8:00 AM - 9:30 PM)
    Beyond the AI Hype: Practical Insights for Vacation Rentals
    Track: Technology
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    Creating an Advocacy Group
    Track: Advocacy
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    Data or Dare: Mastering Portfolio Expansion
    Track: Business Strategy
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    Distribution, The Critical But Overlooked Piece of Your Revenue Strategy
    Track: Data and Revenue Management
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    Financing Options in 2023 and 2024
    Track: Executive-Level
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    Inspections - Last Line of Defense
    Track: Property Services
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    Mastering the Art of Homeowner Retention
    Track: Owner Relations
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    The Art and Science of Establishing Clean Times, Piece Rates, and Guest Cleaning Fees
    Track: Property Services
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    The Art of Fundraising: Raising Funds in Today's Economy
    Track: Business Strategy
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    The Awesome Power of Brand Recognition
    Track: Marketing/Sales
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    Train Your Team To Cause Kama Muta, That “Warm, Fuzzy” Feeling
    Track: Guest Relations
    Tuesday, Oct 24th (9:45 AM - 10:45 AM)
    An All-Star VRM Panel Reveals their Inventory Growth Secrets
    Track: Business Strategy
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    Beyond the A.I. Hype: The Real Actions Vacation Rental Managers Take Today to Leverage Powerful Tools and Rival Airbnb and OTA Best Practices
    Track: Technology
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    Building, Marketing, and Profiting from More Sustainable Properties
    Track: Business Strategy
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    Every Dollar’s Different: Why Some Price Changes Matter More than Others
    Track: Data and Revenue Management
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    Human Trafficking and the Short-Term Rental Industry
    Track: Finance and Legal Operations
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    Managing Housekeeping - What You Need To Know
    Track: Property Services
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    Tales from the Trenches: Crazy Stories + Lessons Learnt
    Track: Guest Relations
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    The World of Software - What’s Out There and How is it Changing?
    Track: Executive-Level
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    What Does 2024 Growth Look Like? Unleashing Your Growth Potential: Mastering Owner Acquisition Strategy in Vacation Rentals
    Track: Owner Relations
    Tuesday, Oct 24th (11:00 AM - 12:00 PM)
    Lunch & Learn: Essential Insights for Decision-Makers: Unlocking the Secrets of Real-Time Traveler Demand Data
    Track: Sponsored Education
    Tuesday, Oct 24th (12:15 PM - 1:00 PM)
    Lunch & Learn: L&L with Vrbo: The Next Frontier
    Track: Sponsored Education
    Tuesday, Oct 24th (12:15 PM - 1:00 PM)
    Hub Session: The Future of the Vacation Rental Software Ecosystem 
    Track: Sponsored Education
    Tuesday, Oct 24th (1:00 PM - 1:30 PM)
    Hub Session: Elevating Rental Visibility: Your route to more bookings
    Track: Sponsored Education
    Tuesday, Oct 24th (1:30 PM - 2:00 PM)
    Fireside Chat with Leading Industry Experts
    Track: General Session
    Tuesday, Oct 24th (2:00 PM - 3:00 PM)
    Hub Session: 2024 & Beyond: Top Revenue Management Tips for the Future
    Track: Sponsored Education
    Tuesday, Oct 24th (3:00 PM - 3:30 PM)
    Hub Session: Future-Proof Your Business Against Uncertainty and Beat Volatility
    Track: Sponsored Education
    Tuesday, Oct 24th (3:30 PM - 4:00 PM)
    Hub Session: Consolidating Your Tech Footprint to Create Frictionless Experiences for Owners, Employees, and Guests
    Track: Sponsored Education
    Tuesday, Oct 24th (4:00 PM - 4:30 PM)
    Hub Session: 2023 Transformative Year for Artificial Intelligence
    Track: Sponsored Education
    Tuesday, Oct 24th (4:30 PM - 5:00 PM)

    Wednesday, October 25

    Evolve to Survive... and Thrive: Transforming into a Hospitality-Driven Brand to Future-Proof Your Business
    Track: Business Strategy
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    Get Outside of the Facebook Bubble and be a Social Media Marketing Boss
    Track: Marketing/Sales
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    Growing with Grace, Scaling with Style
    Track: Owner Relations
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    Hot Tubs: Safety, Maintenance and Security
    Track: Property Services
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    More Money, More Problems? Learn How to Manage Guest Fees While Recouping Your Business Expenses
    Track: Guest Relations
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    Proactive Engagement with Policymakers
    Track: Advocacy
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    The Revenue Management Lab: Building and Testing Innovative Strategies for Profit Maximization
    Track: Data and Revenue Management
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    To Buy or Build? A Practical Guide to Enterprise Vacation Rental Software
    Track: Technology
    Wednesday, Oct 25th (8:15 AM - 9:00 AM)
    A Tech-Forward Approach to Efficiency in 2023
    Track: Technology
    Wednesday, Oct 25th (9:15 AM - 10:00 AM)
    Industry Leader Benchmarks: Margins, Metrics, and KPIs
    Track: Business Strategy
    Wednesday, Oct 25th (9:15 AM - 10:00 AM)
    Marketing on a Budget: Strategies to Start Driving Direct Bookings
    Track: Marketing/Sales
    Wednesday, Oct 25th (9:15 AM - 10:00 AM)
    Matrix Pacing: A Practical Revenue Management Tactic
    Track: Data and Revenue Management
    Wednesday, Oct 25th (9:15 AM - 10:00 AM)
    What’s New In Guest Experience?
    Track: Guest Relations
    Wednesday, Oct 25th (9:15 AM - 10:00 AM)
    7 Ways to Deliver Exceptional Guest Experiences at Scale
    Track: Guest Relations
    Wednesday, Oct 25th (10:15 AM - 11:00 AM)
    Deep-Dive into Seasonal Employees, Hourly or Independent Contractors and Piece-Rates
    Track: Property Services
    Wednesday, Oct 25th (10:15 AM - 11:00 AM)
    Demystifying Global Talent and Why Hiring Remote is Smart Business
    Track: Human Resources
    Wednesday, Oct 25th (10:15 AM - 11:00 AM)
    Dirty Secrets: Cleaning Best Practices
    Track: Property Services
    Wednesday, Oct 25th (10:15 AM - 11:00 AM)
    Does The Technology Promise Land Exist? Is It a Myth, Mirage or Reality
    Track: Technology
    Wednesday, Oct 25th (10:15 AM - 11:00 AM)
    The Power of the 3 C's: Understanding How Culture, Collaboration, and Creative Design Impact the Long Term Success of a Brand
    Track: Marketing/Sales
    Wednesday, Oct 25th (10:15 AM - 11:00 AM)
    Trust Accounting Unmasked: The Superhero of the Vacation Rental Industry!
    Track: Finance and Legal Operations
    Wednesday, Oct 25th (10:15 AM - 11:00 AM)