Figuring Out the TikTok Generation
Track: Marketing/Sales
Session Number: 3069
Date: Tue, Oct 25th, 2022
Time: 2:00 PM - 3:00 PM
Description:
Seems like yesterday everyone was talking about the millennial generation and how they’d impact everything from travel & hospitality to the future of work itself. The new force to reckon with is the TikTok generation. TikTokers interact with media and marketing in a new way, and have a different set of ethics and priorities. Join our panel as they explore how to market and to this generation, and hire them amidst a historic labor shortage.
Session Type: Panel Breakout Session (45 minutes - 60 minutes)
2 Learning Outcomes:
- Learn who is in the TikTok generation and their tendencies
- Learn what drives TikTokers, what they value, and how they interact with media
- Learn ways to optimize your properties and marketing to attract them as guests
- Gain an understanding of how to hire and keep TikTokers on your team in a labor shortage economy
Session Type: Panel Breakout Session (45 minutes - 60 minutes)
2 Learning Outcomes:
- Learn who is in the TikTok generation and their tendencies
- Learn what drives TikTokers, what they value, and how they interact with media
- Learn ways to optimize your properties and marketing to attract them as guests
- Gain an understanding of how to hire and keep TikTokers on your team in a labor shortage economy
