VRMA
    International 2022Join Now

    Figuring Out the TikTok Generation

    Track: Marketing/Sales

    Session Number: 3069
    Date: Tue, Oct 25th, 2022
    Time: 2:00 PM - 3:00 PM

    Description:

    Seems like yesterday everyone was talking about the millennial generation and how they’d impact everything from travel & hospitality to the future of work itself. The new force to reckon with is the TikTok generation. TikTokers interact with media and marketing in a new way, and have a different set of ethics and priorities. Join our panel as they explore how to market and to this generation, and hire them amidst a historic labor shortage.
    Session Type: Panel Breakout Session (45 minutes - 60 minutes)

    2 Learning Outcomes:
    • Learn who is in the TikTok generation and their tendencies
    • Learn what drives TikTokers, what they value, and how they interact with media
    • Learn ways to optimize your properties and marketing to attract them as guests
    • Gain an understanding of how to hire and keep TikTokers on your team in a labor shortage economy
    Session Type: Panel Breakout Session (45 minutes - 60 minutes)

    2 Learning Outcomes:
    • Learn who is in the TikTok generation and their tendencies
    • Learn what drives TikTokers, what they value, and how they interact with media
    • Learn ways to optimize your properties and marketing to attract them as guests
    • Gain an understanding of how to hire and keep TikTokers on your team in a labor shortage economy