Understanding Guest Needs Using Site Search Data
Track: Guest Relations
Session Number: 3128
Date: Tue, Oct 25th, 2022
Time: 2:00 PM - 3:00 PM
Description:
In this session, we will explore site search data and how to use it to improve the guest experience on your website and ultimately drive more bookings. What amenities and locations are being searched for, what are the most popular dates, and what searches are leading to 0 search results? The answers to these questions will help guide you to better understand the guest journey and drive your business focus in the right direction.
Session Type: Panel Breakout Session (45 minutes - 60 minutes)
2 Learning Outcomes:
• Attendees will leave with an increased understanding of how they can use data from their own website to drive business decisions
• Attendees will learn how they can improve the user experience on their website by showing users what they want to see
Session Type: Panel Breakout Session (45 minutes - 60 minutes)
2 Learning Outcomes:
• Attendees will leave with an increased understanding of how they can use data from their own website to drive business decisions
• Attendees will learn how they can improve the user experience on their website by showing users what they want to see
