Scaling for the Rest of Us: How, Where, and Why to Grow If You Haven’t Raised $100s of Millions, and Have No Plans to Do So

Track: Business Strategy

Session Number: 3121

Date: Tue, Oct 25th, 2022

Time: 2:00 PM - 3:00 PM

Description:

As a vacation rental manager, the best path to growth is through increasing properties under management. But with the national brands flush with investor cash, and inventory shrinking, how can you grow your inventory? Scaling outside of the VC-backed playbook brand strategy is achievable!

This powerhouse panel will cover:
1) Inventory Growth Strategies
2) Systems and Operations (and Budget!) Scaling Needed
3) The Relationship of Scaling to Your Branding.

Full Session Details

Session Type: Panel Breakout Session (45 minutes - 60 minutes)

2 Learning Outcomes:

Leading vacation rental managers will share their inventory growth strategies from years of experience, and a starting point of 0 listings. Organic growth strategies such as marketing channels and cadence (direct mail, email, paid and organic, events, and more), sales strategies (outbound calling, partnerships and referrals, and events), acquisition strategies (how to prepare, what is the target, what the sales cycle looks like ) and launching new markets - how to determine a fit, what volume to target and what is needed to be successful.
What needs to happen with your operations, teams, and systems as you scale? What tools are helpful to minimize the expenses, but maximize the ROI? How can you bridge the operational lift until your listing count balances to the profitability you are targeting?
Tips to understand how your Brand should guide you through the growth plan, and how to maximize your Brand to leverage growth.

Full Session Details

Session Type: Panel Breakout Session (45 minutes - 60 minutes)

2 Learning Outcomes:

Leading vacation rental managers will share their inventory growth strategies from years of experience, and a starting point of 0 listings. Organic growth strategies such as marketing channels and cadence (direct mail, email, paid and organic, events, and more), sales strategies (outbound calling, partnerships and referrals, and events), acquisition strategies (how to prepare, what is the target, what the sales cycle looks like ) and launching new markets - how to determine a fit, what volume to target and what is needed to be successful.
What needs to happen with your operations, teams, and systems as you scale? What tools are helpful to minimize the expenses, but maximize the ROI? How can you bridge the operational lift until your listing count balances to the profitability you are targeting?
Tips to understand how your Brand should guide you through the growth plan, and how to maximize your Brand to leverage growth.