VRMA
    International 2022Join Now

    How to Hold a Weekly Revenue Meeting

    Track: Data and Revenue Management

    Session Number: 3137
    Date: Tue, Oct 25th, 2022
    Time: 11:30 AM - 12:30 PM

    Description:

    Does putting together a weekly revenue meeting scare the pants off you? Are you worried that looking at your numbers too in-depth might show some flaws & inconsistencies in your processes? Maybe you’re happy with just letting things ride and hoping for the best. Well, we have news for you! Holding a weekly revenue meeting with your key leadership team will not only increase your overall bookings, but also increase ADR & occupancy, and show inconsistencies in the market that you should be taking advantage of. Plus, you’ll learn how to incorporate your marketing strategy to tie into the key takeaways from each weekly meeting.
    Session Type: Breakout Session

    2 Learning Outcomes:

    How does holding a weekly revenue meeting affect bookings?

    • Looking at your data each week means nothing gets missed. You can quickly pick up on dates and or properties that are under or over performing and move the metrics, therefore increasing bookings, making management and owners happy.

    How does holding a weekly revenue meeting affect marketing?

    • Using Demand IQ, we’re able to take a deep dive into a few key metrics to see what people are looking for:
    • Using the metrics that are reviewed, we’re able to take the properties that are underperforming and start to showcase them with marketing including eblasts, updated photography, updated listing details/descriptions, SEO, and Adwords.
    Session Type: Breakout Session

    2 Learning Outcomes:

    How does holding a weekly revenue meeting affect bookings?

    • Looking at your data each week means nothing gets missed. You can quickly pick up on dates and or properties that are under or over performing and move the metrics, therefore increasing bookings, making management and owners happy.

    How does holding a weekly revenue meeting affect marketing?

    • Using Demand IQ, we’re able to take a deep dive into a few key metrics to see what people are looking for:
    • Using the metrics that are reviewed, we’re able to take the properties that are underperforming and start to showcase them with marketing including eblasts, updated photography, updated listing details/descriptions, SEO, and Adwords.