VRMA
    International 2022Join Now

    Get Bookings in Your Sleep 201: The Next Steps of Email Automations Throughout the Guest Stay Cycle  

    Track: Marketing/Sales

    Session Number: 3087
    Date: Mon, Oct 24th, 2022
    Time: 4:30 PM - 5:15 PM

    Description:

    If you could get bookings with virtually no work on your part, would you do it? If your answer is yes, this session is for you.  If you read our recent article in VRMA’s Arrival Magazine on “Getting bookings in your sleep 101” and walked away wanting more – add this to your schedule. Join us for a panel conversation as we take an even deeper dive into email automations— with email experts from Bluetent, Bizcor, Q4Launch, LSI Tools, and industry marketing professionals — where we’ll discuss automated email campaigns that, once set up, are an effortless revenue source.  

    We’ll start by outlining an overall email marketing strategy that will help you engage travelers throughout their journey, then move on to the nitty gritty: details on building and deploying automated campaigns such as booking abandonment emails (which produce the highest conversion rates), pre-arrival add-on emails, and booking anniversary reminder emails — just to name a few. The panel will also address recapturing reservations with cart abandonment emails, email marketing best practices, provide tips for improving open rates, and answer questions from attendees. Whether you’re looking to add email to your existing marketing efforts or are looking to supercharge your current email marketing campaign, you’ll leave with valuable new insights. 
    Session Type: Panel Breakout Session (45 minutes - 60 minutes)

    2 Learning Outcomes:

    Learning Takeaways:   

    • Attendees will leave with details on how to create and automate email sends to capture additional direct-booking revenue. 
    • Attendees will learn, from industry veterans, general email marketing strategies and specific email content tips tailored specifically to the unique needs of vacation rental brands. 
    • Attendees will gain knowledge on the optimal conditions to release their email marketing campaigns to ensure record breaking engagement. 
    Session Type: Panel Breakout Session (45 minutes - 60 minutes)

    2 Learning Outcomes:

    Learning Takeaways:   

    • Attendees will leave with details on how to create and automate email sends to capture additional direct-booking revenue. 
    • Attendees will learn, from industry veterans, general email marketing strategies and specific email content tips tailored specifically to the unique needs of vacation rental brands. 
    • Attendees will gain knowledge on the optimal conditions to release their email marketing campaigns to ensure record breaking engagement.