VRMA
    International 2022Join Now

    Six Ways to Crush the Hotel Competition

    Track: Guest Relations

    Session Number: 3170
    Date: Mon, Oct 24th, 2022
    Time: 4:30 PM - 5:15 PM

    Description:

    Yes, short term rentals are the #1 preferred place to stay for Millennials. But how do we capture the interest of Gen X travelers who have “aged out”? And how do we combat the recent rise of boutique Airbnb-like boutique hotels? We’ll tell you the six data-backed ways to win out over hotels - using new and existing technologies - in order to not only crush the competition, but also improve your occupancy, nightly rate and reviews.

    Session Type: Panel Breakout Session (45 minutes - 60 minutes)

    2 Learning Outcomes:

    1. There are six reasons a guest will choose a hotel over a Short Term Rental.

    • Predictability & consistency
    • Ease of check in
    • Amenities and Services (mid-week clean, room service, concierge etc.)
    • What you see is what you get
    • Flexibility & availability
    • Experience

    2. There are simple, technology backed-ways to win in each category. And each of them start with communicating this value in your listing. Show photos that highlight not only your listing, but what your listing can do for your guest. 

    3. Guests want to imagine themselves not only in your space, but they want to know what they'll experience. Consistency, and operationalizing consistency, is key. 

    Session Type: Panel Breakout Session (45 minutes - 60 minutes)

    2 Learning Outcomes:

    1. There are six reasons a guest will choose a hotel over a Short Term Rental.

    • Predictability & consistency
    • Ease of check in
    • Amenities and Services (mid-week clean, room service, concierge etc.)
    • What you see is what you get
    • Flexibility & availability
    • Experience

    2. There are simple, technology backed-ways to win in each category. And each of them start with communicating this value in your listing. Show photos that highlight not only your listing, but what your listing can do for your guest. 

    3. Guests want to imagine themselves not only in your space, but they want to know what they'll experience. Consistency, and operationalizing consistency, is key.