VRMA
    International 2022Join Now

    How To Outperform The Gigantic VR Brand That Bought Your Local Competitor

    Track: Marketing/Sales

    Session Number: 3011
    Date: Mon, Oct 24th, 2022
    Time: 11:45 AM - 12:45 PM

    Description:

    "As investors continue to discover the VR market it seems that more and more locally branded rental companies are being absorbed into mega-size brands. While at first this might seem a bit scary to the locally owned small businesses, experience is showing that this is actually great news! Sure, they might try to steal your inventory by offering unsustainable discounting and tout about their tech stack, if you take actions such as these you can outmaneuver them every time.
    • Understand that many owners are emotionally connected to their homes – it’s more than just an investment.
    • Create a simple system for your owner services reps to communicate personally “touch” each owner every 4 months, including the “quiet” ones. (It takes far less time than imagined.)
    • Employee loyalty is created by more than just a paycheck. How to nurture and grow it because…
    • Your people are your superpower. How to make them highly visible and readily accessible.
    • Provide mediums for your guests and owners to share their stories.
    • Every member of your staff is part of marketing, including the lawn guy and linen room attendant. (You’ll hear evidence to prove it!)"
    Session Type: Breakout Session

    2 Learning Outcomes:

    1) Tangible action steps to build stronger relationships with existing owners and guests so that they cannot be lured away by the new Gigantic VR Company that bought your competitor.

    2) How to play to your strengths as being the locally branded "small" business. In short, your people are  your superpower!

    Session Type: Breakout Session

    2 Learning Outcomes:

    1) Tangible action steps to build stronger relationships with existing owners and guests so that they cannot be lured away by the new Gigantic VR Company that bought your competitor.

    2) How to play to your strengths as being the locally branded "small" business. In short, your people are  your superpower!