VRMA
    International 2022Join Now

    Recession-Proof Your Revenue Through Increased Direct Bookings and Lower Acquisition Costs

    Track: Marketing/Sales

    Session Number: 3201
    Date: Mon, Oct 24th, 2022
    Time: 11:45 AM - 12:45 PM

    Description:

    Over the last two years, business has been great and every revenue manager and marketing manager has been the golden child. We had a banner couple of years. With a recession comes where the rubber meets the road. Marketers and Revenue Managers will be challenged to see the same level of bookings and some of the lowest acquisition costs ever.

    Our industry has been through these times before. Understanding the highest margin marketing avenues, and how to move your investments and efforts into direct bookings or other channels that will make you more profitable could not be more important.

    This session will be delivered by a panel of experts and fellow property managers. Come with pen and paper and are ready to make a difference in your business.
    Session Type: Breakout Session

    2 Learning Outcomes:
    • Understand how your investments can make you more money
    • Understand what your highest margin marketing avenues are and how to capitalize on them
    Session Type: Breakout Session

    2 Learning Outcomes:
    • Understand how your investments can make you more money
    • Understand what your highest margin marketing avenues are and how to capitalize on them